Easy way of Fitness
讓運動更簡單
Company Profile
企業概況
舒華體育，國內領先的健身器材及運動健康解決方案提供商，創立于1996年，2020年在上海證券交易所主板上市（股票代碼：605299.SH）。在全國布局了四大生產基地、兩大運營中心（上海、泉州），總規模達45萬平方米；建立了近千家線上線下銷售和服務一體化渠道，全球業務涉及歐美、中東、東南亞等60多個國家和地區。2017年，舒華被國家體育總局評為“國家體育產業示范單位”；2017至2018年，在“中國輕工業健身器材行業十強企業”年度評價中，舒華連續兩年位列行業第一位。
Shuhua Sports, a leading provider of fitness equipment and health solutions in China, was founded in 1996. It Listed on the main board of the Shanghai Stock Exchange in 2020 (stock code: 605299.SH).It has four production bases and two operation centers (Shanghai and Quanzhou) in China, with a total scale of 450,000 square meters. It has established nearly a thousand online and offline sales and service integration channels, and its global business covers more than 60 countries and regions, including Europe and the United States, the Middle East and Southeast Asia. In 2017, Shuhua was named "National Sports Industry Model Unit" by the General Administration of Sport of China. In 2017-2018, in the "China's Light Industry Fitness equipment industry top ten enterprises" annual evaluation, Shuhua has been ranked first in the industry for two consecutive years.
舒華堅持“產品智能化，運動娛樂化、科學化”的發展思路，與上海體育學院、北京體育大學、成都體育學院、鄭州大學體育學院、中國體育科學學會運動醫學分會CASM、美國運動醫學學會ACSM等國內外權威機構及專家進行合作，共同致力于運動科學和產品研究。產品涵蓋家庭健身、商用健身、全民健身、體能訓練、老年健身、校園體育等解決方案的產品和培訓服務、商業空間道具等領域。目前舒華取得國家專利技術180項，并主導、參與20多項國家及行業標準制定。
Shuhua adhere to the "intelligent products, sports entertainment, and scientific" development train of thought, Shuhua has been cooperating with Shanghai sports institute, Beijing sports university, Chengdu sports institute, Zhengzhou university sports institute, sports medicine branch of China sports science institute CASM, American society for sports medicine ACSM authorities and experts at home and abroad in co-developing sports science and products research.
The products cover home fitness, commercial fitness, national fitness, physical training, fitness for the elderly, campus sports and other solutions products and training services, commercial space props and other fields.
At present, Shuhua has obtained 180 national patent technologies, and led and participated in more than 20 national and industry standards.
一直以來，舒華致力于推動全民健身事業的發展和體育強國夢的實現。2013至2016年，舒華連續4年成為中國奧委會唯一指定健身器材、按摩器材供應商。2014年起，舒華產品先后3次入駐索契冬奧會、里約奧運會以及平昌冬奧會“中國之家”，為中國體育代表團提供專業健身訓練裝備；2020至2022年，舒華還將連續3年成為國家體育總局冬季運動管理中心唯一指定健身器材贊助商，為中國冬奧健兒提供專業的體能訓練解決方案和訓練器材，助力征戰2022年北京冬奧會，助推中國冰雪運動發展；2015至2018年，舒華成為中國健美協會戰略合作伙伴；2017年，舒華健身器械成為金磚國家領導人廈門會晤指定產品；2018年，舒華與國際中學生體育聯合會簽訂戰略合作協議，攜手共同推動青少年體育事業發展。
For a long time, Shuhua is committed to promoting the development of national fitness cause and the realization of the dream of sports power.
From 2013 to 2016, Shuhua has been the only designated fitness equipment and massage equipment supplier by the Chinese Olympic Committee for four consecutive years.
Since 2014, Shuhua products have entered the China House of Sochi Winter Olympic Games, Rio Olympic Games and Pyeongchang Winter Olympic Games for three times, providing professional fitness training equipment for Chinese sports delegations.
From 2020 to 2022, Shuhua will be the only designated fitness equipment sponsor of the Winter Sports Management Center of the General Administration of Sport of China for three consecutive years, providing professional physical training solutions and equipment for Chinese winter Olympic athletes, helping them compete in the 2022 Beijing Winter Olympics and boosting the development of Snow and ice sports in China.
From 2015 to 2018, Shuhua became the strategic partner of China Bodybuilding Association.
In 2017, Shuhua Fitness equipment became the designated product of the BRICS Xiamen Summit.
In 2018, Shuhua signed a strategic cooperation agreement with the International Middle School Sports Federation to jointly promote the development of youth sports.
自創辦以來，舒華積極履行企業社會責任，推廣科學運動理念。多年來，舒華向中國紅十字基金會、中華全國體育基金會等慈善機構，捐贈總計超2000萬元資金及健身器材物資，并參與開展“公益健康跑”、“奧運健兒公益服務大行動”等公益活動，為多所學校捐贈體育器材，用于學?；A設施建設，助力青少年健康成長。
Since its inception, Shuhua actively fulfill corporate social responsibility, promote the concept of scientific movement.
Over the years, Shuhua donated more than 20 million Yuan of funds and fitness equipment goods and materials to the Chinese Red Cross foundation, the All-China sports foundation, and participated in the "public health run", "Olympic athletes public service act" and other public welfare activities, donated sports equipment for many schools, used for school infrastructure, helped the healthy growth of teenagers.
未來，舒華將一如既往地堅持以“讓簡單運動融入每個人的生活”作為企業的使命，秉承“誠信•拼搏•創新•共享”的核心價值觀，積極響應國家“加快體育強國建設，促進全民健身發展”的號召，加快實現管理信息化及加強產品研發創新，不斷在健身器材、運動健康等領域持續發力，引領國內健身器材行業技術發展，堅持為用戶提供專業、科學和完善的運動健康產品與服務；同時推進品牌國際化進程，朝著“成為全球運動行業最具規模的領先者”的偉大愿景努力邁進！
Shuhua will continue to "make the simple movement into everyone's life" as the enterprise mission, adhering to the core value of “honesty, struggle, creativity and sharing”, positive response to the national "accelerate the construction of sports power, promote the development of the national fitness", speed up the implementation management informatization and strengthen product innovation, constantly continued in the areas of fitness equipment. Leading the technical development of fitness equipment industry in China, adhering to better products, more sophisticated service and more scientific fitness guidance, promote shuhua brand internationalization, march forward to the great vision of becoming the leader of the largest scale in global fitness industry.
History
發展歷程
舒華體育股份有限公司前身—福建舒華體育用品有限公司正式創建。
Shuhua Sports Co., Ltd was founded, and was predesscor of Shuhua Co.,Ltd
1996
開始致力于VI系統的建設，奠定了舒華品牌戰略實施的基礎；
被吸收為全國3.15質量咨詢理事會全國理事單位，
一次性通過ISO9001：94國際質量體系認證。
創建新舒華工業園，邁開二次創業步伐。
Began to construct VI system and lay the foundation of brand strategy implementation Be the member of National Quality Consultancy of Council Certificated ISO9001:94 Build new SHUHUA Industry Park
2001
獲“福建省著名商標”、“綠色消費推薦產品”稱號。
同年12月，公司董事長/總裁張維建先生榮獲福建省優秀青年企業家稱號。
Gain awards of ”Fujian Famous Trademark”, “Green Consumption Recommended product” In September 2012, Chairman/ CEO Zhang Weijian honored the title of” Fujian Excellent Young Entrepreneurs”
2002
通過ISO9001：2000國際質量體系轉版認證，獲評“福建省名牌產品”，
重新規劃市場網絡，舒華專賣事業全面正式啟動。
Year of Brand Acceleration Certificated ISO9001:2000, Awards of “Fujian Brand Product” Shuhua launched exclusive business
2003
舒華品牌運營全面啟動。
聘請“跳水王子”田亮出任形象代言人、獨家贊助央視5套《早安中國》欄目和城市健康跑；
電動跑步機獲“中國名牌產品”稱號。
Shua brand operation was completely launched
Signed Tian Liang as brand endorser, exclusively sponsored CCTV channel 5 Morning China
Motorized treadmill won the honor of “Chinese Brand Product”
2005
震撼成都體博會，“普及風暴”席卷家庭跑步機熱潮，評獲“中國十大體育用品品牌”，
智能跑步機系列獲“國家免檢產品”殊榮。
Shocked Chengdu Sporting Show, wave of home treadmill popularity, title of ”China’s Top 10 Brand Sporting Goods”
Smart treadmill series won the title of “National Inspection-free Product”
2006
榮獲誠信維權聯盟單位A級稱號；
并被中國文教體育用品協會評選為第六屆理事會副理事長單位。
首推“私家健身房”，代言健身器材，引領體博會。
“舒華”商標經國家工商行政管理總局認定為“中國馳名商標”。
A Level enterprise of consumer-rights protection
Awards of The 6th Vice Chairman Enterprise
Promote “Private GymClub”, endorsed fitness gym equipment and leaded sports show
Shuhua was recognized as “Famous Trademark of China” by SAIC
2007
小體育用品全面上市，大力拓展行業新渠道；
北京體博會強勢出擊，多功能智能跑步機系列榮獲“暢銷人氣獎”“福建省國際知名品牌”殊榮。
同年獲得福建省工商行政管理總局“守合同?重信用”企業榮譽稱號。
Fitness accessory expanded new industry channel
Attended Beijing Sport Show, Hot Sale of multifunctional treadmill series, Awards of ”Fujian International Well-known Brand ”
Gained “enterprise of abided by contract, placed importance on credit” honor
2008
進行整體營銷戰略調整，率先在福建各大商超開設了舒華商超新型店； 12月，舒華淘寶商城全新上線，成為同行業中首家實現線上線下同步銷售的健身器材品牌。
Opened SHUHUA stores at supermarkets in Fujian province
In December, SHUHUA online store was established, being the first fitness equipment company which sells product online and offline synchronously.
2009
強勢出擊北京體博會，新一代國標多功能智能跑步機全新亮相，倡導“健康·意在未來”時尚健身理念；舒華被推選為中國文教協會健身器材專業委員會新一屆協會副主任；2010年，舒華按摩椅成為亞運“中國之家”選定健身器材；同年5月，舒華榮獲“中國體育用品二十強”。
New generation multifunctional motorized treadmill was demonstrated in Beijing Sport Show
Deputy Director of Fitness Equipment Professional Committee
Massage Chair was appointed fitness equipment for “The Home of China”
In May, SHUHUA was honored as ”China’s Top 20 Sports Goods Enterprise”
2010
公司斥巨資簽約國際巨星——陳道明先生作為舒華·歐塔庫按摩椅產品形象代言人。2011年舒華成為首批室外健身器材新國標獲證企業之一；同年，“舒華杯”元旦千人健康跑開跑，500萬元員工慈善基金同日成立。為推進災區校園日常健身活動的開展，發展青少年體質健康教育，2011年舒華攜手中國紅十字基金會，一次性向災區學校捐贈舒華智能跑步機80臺，受到了業界一致好評！
SHUHUA signed International star--- Chen Daoming as brand endorser for massage chair.
In 2011, national standard certificate for outdoor gym equipment
“SHUHUA Cup” for health long distance running, 5 million charity fund for employees was established on January 1st.
Together with China Red Cross Foundation, SHUHUA donated 80 pieces smart treadmill to disaster-striken school
2011
“舒華阿波羅5號公益健康跑”大型公益活動在北京體博會啟動首發式。2012年5月，舒華成為首批通過國體《室外健身器材GB19272-2011》標準認證的企業之一，并在第30屆中國國際體育用品博覽會頒獎慶典上榮獲卓越伙伴獎。2012年獲得“全國用戶滿意企業”榮譽稱號。
New product Appolo5 treadmill catched visitor eyes in Beijing Sport Show
Public welfare activity, Appolo5 healthy running was launched in Beijing
Honored Brilliant Business Partner in 30th China International Sporting Goods Expo 2012
Titled “National Customer Satisfaction Enterprise”
2012
舒華與中國奧委會達成戰略合作關系，成為2013--2016中國奧委會供應商。同年，舒華攜手北京體育大學建立跑步研究中心。公司于2013年在福建省建立首個國家級全民健身示范基地以及企業總部；舒華被評選為國家工商管理總局公示的2010-2011年度守合同重信用企業，成為中國質量檢驗協會團體會員單位。入選中國輕工業聯合會發布的“2012年度中國輕工業百強企業”榜單，河南舒華實業有限公司投資投產，進一步擴大生產規模。冠名贊助“誰是球王”中國民間羽毛球爭霸賽泉州賽區海選賽，提升品牌知名度。
Cooperation with Chinese Olympic Committee, SHUHUA became COC official supplier during 2013-2016. Additionally, SHUHUA established Running Search Center with Beijing Sport University. SHUHUA set up first model base of national fitness in Fujian province. Honored “Enterprise of abided by contract, placed importance on credit” by SAIC during 2010-2011, and member of China Quality Inspection Association. SHUHUA was listed in “China top 100 Light Industry Enterprise”, and Henan Shuhua Industrial Co.,Ltd expaned production scale. Sponsored “Who is King of Badminton” competition in Quanzhou divisions and promoted brand name.
2013
2014年舒華健身器材入駐索契冬奧會“中國之家”，成為運動員日常訓練的專用產品，由此拉開舒華奧運營銷的序幕。
SHUHUA gym equipment entered t “The Home of China” in Sochi Winter Olympic Games, being the daily training specialized products for athletes, opening the Olympic marketing ceremony.
2014
2015年舒華與中國健美協會共同簽署戰略合作協議，這標志著中國健美協會將在未來攜手舒華共同推動健身健美運動在國內的發展。
Signed strategic cooperation agreement with China Body-building Association, it symbolized SHUHUA and CBBA would together promote the domestic development of fitness and body-building activities.
2015
舒華成立20周年，在新三板掛牌 入駐里約奧運會“中國之家” 20th anniversary of establishment of Shuhua Co., Ltd
2016
2017年，舒華健身器材入駐廈門金磚國家領導人會晤，并成為廈門金磚會晤指定健身器械。X6豪華智能家用跑步機榮獲中國好設計金獎。 2017, Shuhua fitenss equipment presented itself in Xiamen as the designated fitness equipmentof Xiamen BRICS summit. X6 luxurious home use treadmill won gold award of China Good Design.
2017
品牌升華年 2017至2018年，舒華連續兩年以第一名入圍年度“中國輕工業健身器材行業十強企業”；2018年，舒華入駐平昌冬奧會“中國之家”，同年榮獲“中國健身器材行業最具影響力品牌”。 From 2017 to 2018, Shuhua was named the "Top 10 Enterprise of Body Building Equipment Industry in China Light Industries " for the second consecutive year. In 2018, Shuhua was equipped in the "China House" in the Pyeongchang Winter Olympic Games,and was named "the most influential Brand in China Fitness equipment Industry".
2018
成為2019-2021年國際中學生體育聯合會贊助商
To be the sponsor of the International School Sport Federation from 2019 to 2021.
2019
成為2020-2022年國家體育總局冬季運動管理中心贊助商
To be the sponsor of the Winter Sports Management Center of the General Administration of Sport of China.
2020
Brand Culture
品牌文化
品牌中文“舒華”寓意“舒展活力，強健中華”，表達了為中華健兒提供卓越健身器材的強烈愿望以及“有健康，更快樂”的品牌理念。商標標志以“華”字首寫字母的合理變形為主要形象和特征，整體大方而不失嚴謹，傳達舒華人文、科技化的設計理念。字母棱色、曲線方與圓的巧妙運用，顯現一個飛奔的運動“人”形象，象征舒華在品牌發展道路上不斷飛躍與前進。
SHUHUA means showing vitality and strengthening Chinese, which express the desire of offering brilliant fitness equipment and idea of health and happiness. First letter of HUA changed reasonably as product logo, delivering the design of humanities and technicalization. The color of letter, ingenious combinations of square and round curves, appears the image of dashing runner, symbolizing the constant development of SHUHUA brand
公司以“讓運動更簡單”作為企業發展使命，致力于“讓簡單運動融入每個人的生活”
Easy Way of Fitness is SHUHUA’s mission, devoting to melting easy way of fitness into everyone’s life
企業以人為本，舒華一貫堅持企業的人性化管理，致力于員工福利待遇的改善提高，重視對員工各項技能的培訓，在企業內部營造濃厚的學習氛圍，增強了企業的凝聚力。同時專業的設計、開發、生產、檢測、銷售、服務、管理人才遍及每個工作崗位。且提供員工出國考察、學習、交流的機會，使之開擴視野，自身得以不斷提升。
In addition to people oriented, humanized management, SHUHUA constantly improves the benefits of employees and place importance on employees’ skills training, creating learning environment and strengthening enterprise cohesiveness. Different talents qualified design, R&D, production, inspection, sales, service and management positions. What’s more, employees have opportunity to survey, study and exchange abroad, broadening mind and enriching themselves.
龐大的銷售網絡以及健全的售前、售中、售后服務系統;
完善的供貨網絡，保證產品安全、快捷的到達客戶現場;
專業的市場營銷團隊與各地市場嚴密接軌，使整個營銷流程順暢運行;
高素質的銷售隊伍隨時為您提供專業、優質的服務。
Nationwide sales networks and comprehensive service system before sale, selling and after-sales
Complete supply networks make product reach customers safely and quickly
Professional marketing team coordinates with local market frequently, ensuring the smooth market process.
High qualified sales team provides clients with professional and best service.
售后服務網絡遍布全國，使產品的維護等安全有可靠的保障;專門的售后服務中心及全國免費服務電話接受來自全國各地信息，并提供優質服務。
Nationally service networks guarantee the product maintenance service timely.
Specialized after-sales service center and national free tolls offer best service.
積極響應《全民健身工程計劃》，以“傳播健康，造福人類”為社會使命。
SHUHUA positively responds to National Fitness Project Plan, spreading idea of health and wellbeing of human beings.
品牌：年輕、進取、富有激情的專業健身品牌；
Brand: new, enterprised, passionate professional fitness brand
研發：擁有強大的科研隊伍及技術、設計創新能力，通過人體工程學、生物力學等原理引領潮流時尚的設計能力；
R&D
SHUHUA has powerful R&D teams with ability of technology and design innovation, leading design style by Human engineering and Biomechanics.
BASES LAYOUT
基地布局
舒華體育全球運營中心(上海)
晉江池店工業園區
泉州臺商工業園區（一期）
泉州臺商工業園區（二期）
河南商丘工業園區
R&D STRENGTH
研發實力
持續推進技術創新：亞洲人體工學研發設計、擁有專利技術180項
整合全球專家資源：多年來，與上海體育學院、北京體育大學、成都體育學院、鄭州大學體育學院、中國體育科學學會運動醫學分會CASM、美國運動醫學會ACSM等機構及多位專家、健美冠軍展開合作
夯實業界專業實力：福建省省級企業技術中心；主導、參與20多項國家、行業及團體標準的制定和修訂
MARKETING SYSTEM
營銷體系
SERVICE PLATFORM
服務平臺
COOPERATION
專業合作
中國奧委會
2013-2016年，舒華成為中國奧委會健身器材供應商
中國健美協會
2015-2018年，舒華成為中國健美協會戰略合作伙伴
國際中學生體育聯合會（ISF）
2019-2021年，舒華成為國際中學生體育聯合會贊助商
中國體育科學學會運動醫學分會
2019-2023年，舒華成為中國體育科學學會運動醫學分會企業戰略合作伙伴
國家體育總局冬季運動管理中心
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